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Axe Unveils Updated Shower Tool at Sundance

Unilever brand uses film festival to showcase new video.

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By: TOM BRANNA

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At the Sundance Film festival in Park City, UT Axe unveiled its newest video highlighting its improved Axe Detailer shower tool. The spot, which stars Jaime Pressly as a fictional tennis star, “humorously highlights” the cleaning power of the improved device, according to Unilever. The Detailer now features an ergonomic, easy-to-grip handle, improved mesh for added lather and a new bungee cord so it’s easy to hang in the shower. The combination of the Axe shower tool and Axe Sh...

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